Common Identity Platforms have been gaining popularity exponentially for a while. In this article, we covered why you should build a Common Identity Platform.
Enter your username and password. Check each box with a traffic light to prove that you are not a robot. I made a mistake for the first time, so please try again.
Enter the one-time passcode sent to your email. Are you familiar? Remembering your password is no longer enough.
On many platforms, sign-up has become a digital journey with many obstacles to verifying that the user is who they say they are.
There are good reasons because the behind-the-scenes authentication process is more complex and alternatives can be disastrous. The number of data breaches has increased exponentially, setting 2021 as a record year for data breaches.
From legal action and business turmoil to financial loss and reputational loss, the impact on the business is enormous.
Digital transformation means that businesses need to manage more and more personal data. From your home address to bank details, we collect vast amounts of information through collaboration with customers, partners, stakeholders, and suppliers. Also, large amounts of personal information (PPI) carry great responsibility.
Establishing a Balance Between Secure and Seamless
Customers want more knowledge about their data and the peace of mind that they have it at their fingertips. Providing a great customer experience is an important part of any business, including ensuring seamless and secure user authentication.
But you need to balance. If authentication is too cumbersome, the customer will not come back. If the data isn’t secure enough, they may not even log in at all. Organizations should strive to make the certification process act like a digital bouncer for premium clubs.
We warmly welcome our customers while managing threats and eliminating malicious individuals.
Unfortunately, many companies these days are failing in both customer experience and security. Users’ access to numerous digital services is at a crossroads where technical implementation meets customer expectations. Organizations face very complexities and users expect a seamless login experience wherever they are.
To deal with this and balance the two, you need a set of tools that can tailor the authentication process to the apps, locations, or websites that users need to access.
Creating A Common Identity Platform
Protecting an organization from security threats becomes increasingly complex, which is a challenge for developers. Malicious attackers become more sophisticated, with new ones appearing every time the threat is wiped out, like the WhacAMole game.
Not all developers can be identity specialists, but developers are expected to provide advanced applications that work consistently and securely across digital services.
The only way to do this effectively and efficiently is to use a cohesive platform for authentication and identity management that is integrated into a common identity platform. So what are the benefits this can bring to your business?
1. Gain customer trust
Inconsistent, slow, or complex features can make a fuss about your customers. As a consumer, it can be frustrating if it takes two minutes to log in to your favorite sports streaming service or quickly check your bank balance while you’re on the go.
Customers need to be confident that the authentication mechanism is efficient and fast to access or move to another location. Trust also requires the consistency that comes from a cohesive platform. If done correctly, brand loyalty will pay dividends, which is certain to have a positive impact on a company’s bottom line.
2. Empowering Developers for a Common Identity Platform
The Common Identity Platform allows developers to easily integrate and deploy Identity and Access Management (IAM) solutions to digital services, clients, and devices in a flexible, scalable, and secure way. ..
Important identity policies can be centrally managed. This means that app developers can ensure consistent authentication and access performance, and take full advantage of the reuse capabilities provided by the platform. Developers can ensure that their application’s identity solution meets a very high level of compliance.
3. Leveraging Existing Investment
Large companies may deploy multiple legacy IAM systems, whether acquired through a merger or acquisition or simply through organic growth over time.
It is not practical or economically feasible for an established enterprise to set up a completely new security system from scratch, and it is not safe to leave it alone.
A common identity platform allows developers to merge legacy systems with new ones, allowing organizations to benefit from the latest and most advanced security technologies while reducing costs.
Tighter data regulations in many parts of the world also mean that systems must meet a variety of compliance and security standards.
The Common Identity Platform replaces or complements traditional IAM solutions so you can continue to use certain parts in the short or long term.
It also develops and uses a set of standard APIs, even if multiple identity providers provide the flexibility, scalability, and reusability needed to meet the rules and maximize existing investments. You can also act as an ID broker which can not be done.
Companies do not have to choose between security and customer experience. On a typical identity platform, it is fully possible to warm up both.
Companies can produce a positive amazing experience for customers only through integration into countless digital services in integrated certification experiences that future proof their business by keeping customers coming back.
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